八赴进博会!爱立信解码5G转型:从“卖流量”到“卖服务”的产业新路径

Core Insights - Ericsson has participated in the China International Import Expo for the eighth consecutive year, showcasing over 80 differentiated connectivity cases and the latest achievements in AI and network integration [1] - The company emphasizes a shift from "selling connectivity" to "selling services" to address the revenue challenges faced by operators in the 5G era [3][4] - Ericsson anticipates achieving 6G commercial deployment around 2030, with a core network evolution based on 5G SA [3][12] Differentiated Connectivity - The essence of differentiated connectivity is to provide customized services based on specific application and user needs, moving away from the homogeneous service model of 4G [3][4] - This model allows users to pay for enhanced experience, predictability, and control, similar to subscription services in other industries [4] AI and Network Integration - AI is positioned as a critical technology for enabling differentiated connectivity, with Ericsson advocating for a dual empowerment approach: "Networks for AI" and "AI for Networks" [5] - AI can predict over 95% of network failures, improve spectrum and capacity efficiency by approximately 15%, and reduce energy consumption by 14% [7] 5G Private Networks - Ericsson is focusing on 5G private networks for the B2B market, with successful implementations in high-end manufacturing scenarios, such as Airbus production facilities [8] - The unique value of 5G private networks is highlighted through specific applications, such as remote control of torque parameters in manufacturing [8] Emerging Devices and Market Trends - New devices like embodied intelligence and AI glasses have specific network requirements, such as higher uplink bandwidth and low latency for real-time interactions [9] - The future is expected to see a cluster of AI-based applications and devices driving network demand, creating a positive feedback loop between devices and networks [11] Market Opportunities and Challenges - China is recognized as a leading market in 5G SA construction and B2B application exploration, but faces challenges in nationwide deployment due to its vast territory and large user base [12] - The promotion of eSIM technology in China is seen as gradual, requiring consideration of consumer acceptance and market dynamics [12] Conclusion - Ericsson views China not only as a significant market but also as a source of innovation, aiming to leverage differentiated connectivity and AI integration to transition the mobile communication industry from "scale leadership" to "value leadership" [12]