没想到！今年双十一辛巴退出后，初瑞雪强成这样了……

Core Viewpoint - The performance of the XinXuan team during this year's Double Eleven shopping festival has been particularly noteworthy, especially following the exit of XinBa from the live streaming industry, with Chu RuiXue's achievements becoming a major highlight [1][3]. Group 1: Performance Highlights - During Double Eleven, XinXuan achieved 10 live streams with sales exceeding 100 million, accumulating over 500 million viewers, with Chu RuiXue hosting 6 streams and reaching a peak audience of over 46 million, resulting in over 30 million transactions [3][4]. - The sales of mid-tier anchors increased by 29.68% year-on-year, showcasing the resilience of the XinXuan team under Chu RuiXue's leadership [4]. Group 2: Strategic Upgrades - Chu RuiXue implemented an upgraded product selection strategy, focusing on the refined needs of family consumption, leading to the introduction of a "People's Livestream" that featured essential household items [5]. - The live streaming strategy evolved from a single-anchor model to a multi-anchor collaborative approach, enhancing team cohesion and resulting in the creation of a popular group called "Xin Wu Ha" [6]. Group 3: Future Outlook - Chu RuiXue's performance indicates a sustained increase in popularity for XinXuan, marking the beginning of the XinXuan 2.0 era, which is expected to maintain strong market competitiveness [8]. - The success of Chu RuiXue and the XinXuan team raises questions about the future of e-commerce, particularly regarding the shift towards team-based live streaming and the importance of consumer insights and supply chain capabilities [8].