“一天一个价！”比黄金还猛！消费者：一个月，价格涨了一两千元

Core Insights - The storage industry is experiencing a super cycle driven by AI giants' aggressive procurement, leading to significant price increases for memory products [1][5][10] - The rising costs are impacting smartphone manufacturers, particularly during the peak sales season of "Double 11" [1][3][11] Group 1: Price Surge and Market Dynamics - Prices for solid-state drives and memory modules have doubled in just two months, with DRAM prices increasing by 171.8% year-on-year in Q3 [1][5] - Major manufacturers like Samsung and SK Hynix have halted contract pricing for DDR5 DRAM due to rapid price increases [1][5] - The demand for storage is being driven by AI data centers and cloud service providers, who are less price-sensitive and are engaged in a "computing arms race" [5][6] Group 2: Impact on End Products - Smartphone manufacturers like Xiaomi are raising prices for new models due to increased memory costs, with significant price hikes noted for the K90 series [3][11] - The price of PC components has also surged, with reports of increases of 1,000 to 2,000 yuan for certain models during the "Double 11" sales [12] - The overall gross margin for companies like Xiaomi has been affected, dropping from 14.6% to 12.6% due to rising core component prices [11] Group 3: Future Outlook and Strategies - The current supply constraints are expected to persist, with many manufacturers locking in orders for 2027, exacerbating the tight supply situation [10][13] - Companies are exploring ways to mitigate the impact of rising memory costs by developing smaller models and enhancing storage chip capabilities [14][15] - The competition for HBM (High Bandwidth Memory) is intensifying, with major players like Samsung aiming to secure a leading position in the next generation of memory technology [6][9]