警惕AI展示背后的真实落差！一地消委会发声

Core Viewpoint - The increasing use of AI technology in e-commerce platforms raises concerns about the potential distortion of product information and consumer rights, as highlighted by the Fujian Consumer Council's warning about the discrepancies behind AI displays [1] Group 1: Risks of AI Product Displays - AI-generated models can create unrealistic body proportions, leading to consumer disappointment when actual products do not match the idealized images [4] - AI rendering may exaggerate product textures and colors, causing significant differences between the displayed and actual items [4] - The functionality of beauty products may be overstated in AI presentations, leading to inflated consumer expectations that are not met in reality [4] Group 2: Misleading Presentation Techniques - Some merchants use unclear labeling, making it difficult for consumers to distinguish between AI-generated images and real photographs [5] - The mixing of AI model images with a few real photos can mislead consumers into believing all images are authentic [5] - AI-generated dynamic videos may also misrepresent how products look and behave in real life, further complicating consumer decision-making [5] Group 3: Consumer Guidance and Regulatory Recommendations - Consumers are advised to view AI displays as creative references rather than accurate representations of products, focusing on objective parameters like material and size [5] - It is recommended that consumers seek real reviews and be cautious of fake positive feedback, especially for high-value items [5] - Businesses should adhere to legal standards and avoid false advertising through AI, while platforms must enforce accountability and regulatory bodies should enhance oversight to ensure a healthy market environment [5]