中国微短剧出海究竟咋样了？这篇来自好莱坞的深度行业报告关注中国微短剧在北美的扩张革命

Core Insights - The micro-short drama industry is projected to approach $26 billion in annual global revenue by 2030, fundamentally reshaping how audiences consume serialized narrative content via smartphones [5] - The report highlights that while Hollywood initially struggled with micro-short dramas, China has successfully demonstrated a profitable model that leverages data-driven optimization and social media integration [5][6] Industry Overview - The micro-short drama market in overseas markets, particularly North America, generated $1.525 billion in revenue from January to August 2025, marking a year-on-year growth of 194.9% [1] - The U.S. is now the most profitable market outside of China, with projected revenues of $819 million in 2024, expected to rise to $3.8 billion by 2030 [6] Market Dynamics - The first phase of China's micro-short drama expansion began in 2021, coinciding with the failure of Quibi, leading to a rapid growth from zero to $4 billion in just two and a half years [6] - The current third phase involves countries building their own micro-short drama ecosystems, with China remaining a key innovator and exporter in this space [6] Key Players - The U.S. micro-short drama market is dominated by two platforms: DramaBox and ReelShort, which together account for over 70% of the overseas market share [7] - DramaBox, under Beijing Dianzhong, has achieved profitability, while ReelShort, launched by Maple Leaf Interactive, is larger but currently operating at a loss due to high marketing costs [7]