中国拟出台新规查处“幽灵网店”商标侵权问题
Zhong Guo Xin Wen Wang·2025-11-14 05:20

Core Viewpoint - China is drafting new regulations to address trademark infringement issues related to "ghost online stores" in the e-commerce sector, highlighting the increasing concern among businesses and consumers as e-commerce transactions grow [1][2]. Group 1: Regulatory Measures - The State Administration for Market Regulation (SAMR) has proposed the "Regulations on E-commerce Platforms Assisting in the Investigation of Trademark Infringement Cases" to clarify measures for addressing trademark infringement [2]. - The regulations require e-commerce platform operators to assist SAMR in investigating trademark infringement cases, including notifying them of any evidence of infringement [2]. - If a store's address information is inaccurate and cannot be contacted, SAMR will inform the e-commerce platform operator, which must then prominently mark the store and product information [2]. Group 2: Current Situation and Statistics - In the first three quarters of this year, SAMR handled 27,000 cases of intellectual property violations, with a total amount involved of 468 million RMB, and referred 742 cases to judicial authorities [1]. - The issue of "ghost online stores" has been particularly prominent, with 14 stores suspected of infringing on the "Pang Donglai" trademark, of which 10 were found not operating at their registered addresses, and 8 were untraceable [1].