新华时评丨“网红医生”有流量更要负责任

Core Points - The article emphasizes the responsibility of "internet celebrity doctors" to provide accurate health information and avoid misleading the public [1][2] - A new guideline issued by the National Health Commission outlines ten negative behaviors for medical professionals in internet health education, aiming to combat misinformation [1] - The rise of live streaming and short videos has made the internet a key channel for public health information, but it has also led to various misconducts among some doctors [1][2] Summary by Sections - Guidelines and Regulations - The National Health Commission has released a notification detailing ten negative behaviors that medical professionals must avoid in internet health education [1] - Prohibited actions include publishing unverified or false content, misrepresenting professional guidelines, and exaggerating medical conditions or treatment effects [1] - Challenges in Internet Health Education - The article highlights the temptation of profit that leads some doctors to engage in unethical practices, such as misleading the public through fabricated cases [1] - It stresses the need for internet health education to prioritize public service over profit-seeking motives [1][2] - Professional Ethics and Responsibilities - "Internet celebrity doctors" are urged to adhere to professional ethics and focus on delivering scientifically accurate health knowledge [2] - Continuous improvement of professional skills and the ability to communicate medical knowledge in an understandable manner are essential for effective health education [2] - Need for Regulation and Oversight - The article calls for effective regulatory measures to ensure compliance among medical professionals, including daily supervision and handling of typical cases [2] - It suggests that platforms should establish content evaluation mechanisms to highlight credible medical professionals and penalize those who violate guidelines [2]