新华时评｜“网红医生”有流量更要负责任

Core Points - The article emphasizes the responsibility of "internet celebrity doctors" in providing accurate health information and adhering to professional ethics [2][3] - A new guideline issued by the National Health Commission outlines ten negative behaviors for medical professionals in internet health education, aiming to combat misinformation and unethical practices [2] - The rise of live streaming and short videos has made the internet a key channel for public health information, but it has also led to various misconducts among some doctors [2][3] Summary by Sections - Regulatory Framework - The National Health Commission and other departments have released a list of ten negative behaviors for medical professionals, prohibiting the dissemination of unverified or misleading health information [2] - The guidelines aim to ensure that health education on the internet is based on scientific evidence and does not mislead the public [2] - Challenges in Internet Health Education - The article highlights the temptation of profit that leads some doctors to engage in unethical practices, such as promoting false medical claims or misleading treatments [2][3] - It stresses the importance of returning to the original purpose of health education, which is to serve public health rather than personal gain [2] - Professional Ethics and Responsibilities - "Internet celebrity doctors" must uphold their professional ethics and provide valuable health knowledge, avoiding sensationalism and misinformation [2][3] - Continuous improvement in medical knowledge and the ability to communicate it effectively is essential for the success of internet health education [3] - Need for Oversight and Regulation - Effective supervision and regulation are necessary to prevent unethical behavior among medical professionals in the digital space [3] - Medical authorities should enhance monitoring and establish content evaluation mechanisms to ensure the quality of health information shared online [3]