智通财经网·2025-11-14 07:06Group 1: Financial Performance - Tencent's revenue for Q3 2025 reached 192.9 billion yuan, a year-on-year increase of 15.4% [1] - Adjusted operating profit was 72.6 billion yuan, up 18.4% year-on-year, with an operating margin of 37.6%, an increase of 1.0 percentage points [1] - Adjusted net profit for the quarter was 70.6 billion yuan, reflecting an 18.0% year-on-year growth, with a net profit margin of 36.6%, up 0.8 percentage points [1] Group 2: Revenue Breakdown - Value-added services revenue reached 95.9 billion yuan, a year-on-year increase of 15.9%, with a gross margin of 61.2%, up 3.7 percentage points [2] - Domestic and overseas gaming revenues were 42.8 billion yuan and 20.8 billion yuan, respectively, showing year-on-year growth of 14.7% and 43.4% [2] - Social network revenue was 32.3 billion yuan, up 4.4% year-on-year, driven by growth in video live streaming, music subscription services, and mini-game platform service fees [2] Group 3: AI and Marketing Services - Marketing services revenue was 36.2 billion yuan, reflecting a year-on-year increase of 20.8%, supported by improved user engagement and ad loading rates [3] - The introduction of the Tencent Advertising AIM+ product matrix has optimized ad targeting and pricing for advertisers [3] - The company's cloud services and merchant technology service fees contributed to a 10%+ growth in enterprise services revenue [3]