市场监管总局拟就电商平台协助查处商标侵权出台新规

Core Viewpoint - The State Administration for Market Regulation (SAMR) has drafted a public consultation document regarding the regulations for e-commerce platforms to assist in handling trademark infringement cases, reflecting the growing concern over trademark violations in the expanding e-commerce sector [1][2]. Summary by Sections E-commerce Trademark Infringement Issues - The scale of e-commerce transactions in China continues to grow, leading to increased attention on trademark infringement issues from both businesses and consumers [1]. - In the first three quarters of this year, SAMR handled 27,000 cases of intellectual property violations, involving an amount of 468 million yuan, and referred 742 cases to judicial authorities for suspected criminal activities [1]. Proposed Measures in the Consultation Document - The consultation document outlines specific measures for e-commerce platform operators to assist in addressing trademark infringement cases, which include: 1. If there is preliminary evidence of trademark infringement, SAMR can notify e-commerce platform operators to take legal measures for intellectual property protection [1]. 2. If the address information of the involved online store operators is inaccurate and cannot be contacted, SAMR will inform the e-commerce platform operators, who must prominently mark the involved store and product information and notify the operators to provide accurate information and cooperate with investigations [1]. 3. The document specifies jurisdictional authority and collaboration requirements for cases involving multiple regions [2]. 4. It emphasizes that e-commerce platform operators providing convenience for others to infringe on trademark rights will be subject to legal action by SAMR [2].