Core Viewpoint - Consumption is identified as the "main engine" driving economic growth, with a focus on boosting domestic demand and achieving high-quality development as a priority for economic work in 2025 [1] Group 1: Economic Policy and Strategy - The Central Economic Work Conference emphasizes the importance of significantly boosting consumption and improving investment efficiency as key strategies for expanding domestic demand [1] - The State Council's action plan for 2024 includes four major initiatives: equipment updates, old-for-new consumption, recycling, and standard upgrades [1][5] Group 2: Digital Transformation and Financial Services - The Qingdao branch of China Construction Bank is actively developing a digital operating system for personal consumption business, utilizing financial technology to enhance customer engagement and service efficiency [2] - The branch has issued 1.7 billion yuan in personal loans, serving over 42,500 households, demonstrating the effectiveness of its digital strategy [2] Group 3: Consumer Support Initiatives - The bank has launched various promotional activities targeting daily consumption scenarios, achieving over 1 million transactions and enhancing brand influence [4] - The bank's support for consumer financing includes tailored products like "Jianyi Loan," which has provided timely assistance to individuals facing financial difficulties [3] Group 4: Green Consumption and Industrial Upgrading - The bank is facilitating green consumption through innovative financial tools, including a 1.5 billion yuan green bond issuance aimed at promoting energy-efficient home appliances [7] - The Qingdao branch has also supported the development of smart agricultural equipment, projecting an annual output value increase of 1.2 billion yuan [6] Group 5: Comprehensive Financial Ecosystem - The bank is transitioning from traditional credit support to a comprehensive empowerment model that integrates policy response, scenario reconstruction, and ecosystem cultivation [8] - By aligning financial services with national strategies, the bank aims to stimulate consumption and support high-quality economic development [8]
建设银行青岛市分行:服务“两新”多维发力 点燃消费“新引擎”