Zhong Guo Jing Ji Wang·2025-11-14 07:34Core Insights - The article discusses the launch of the "Lighthouse Professional Version" by Damai Entertainment, which integrates AI technology to analyze audience decision-making and consumption behavior in the film industry for 2025 [1][3]. Group 1: AI Integration in Film Marketing - The "Lighthouse AI" feature can automatically categorize sentiments as positive, negative, or neutral, quantify mention rates, and provide insights into audience opinions, marking a significant advancement in understanding viewer sentiment [3][5]. - The analysis indicates that the keyword "value" has surged in ticket purchase evaluations for 2025, highlighting the importance of delivering a "value-for-money" viewing experience [3]. Group 2: Audience Preferences and Film Quality - The report reveals that high-quality films, as evidenced by a Douban rating above 8, have shown strong box office performance and a prolonged market return cycle, with examples including "Nanjing Photo Studio" and "Wandering Mountain Little Monster" [3]. - Emotional resonance, spectacular visuals, and a sense of identity are identified as key factors enhancing the audience's perception of "value" in their viewing experience [3][5]. Group 3: Strategic Business Development - Damai Entertainment is launching a "Reality Entertainment" business strategy centered around "Entertainment + AI," with the Lighthouse Professional Version as a key component [5]. - The Lighthouse AI is set to undergo internal testing, aiming to provide actionable insights and decision-making support for the transitioning entertainment industry [5].