打卡北京朝阳门地铁站！中信百信银行快闪活动上线，用金融信心点亮美好生活

Core Viewpoint - The event organized by Citic Baixin Bank emphasizes the brand's commitment to instilling confidence in financial services, particularly targeting young consumers and small business owners through interactive and engaging experiences [1][2][10]. Group 1: Event Overview - Citic Baixin Bank launched a brand pop-up event at Chaoyangmen Station on Beijing Subway Line 6, featuring a new brand promotional video titled "The People's Confidence Bank" [1]. - The pop-up event will run until December 10, aiming to create emotional resonance with young consumers through fun and interactive social activities [1][2]. Group 2: Brand Philosophy - The concept of "confidence" is highlighted as a core demand for people seeking a better life amidst uncertainty [2]. - Citic Baixin Bank, as the first state-controlled digital bank in China, focuses on digital inclusive finance, targeting new citizens, small business owners, and families with accessible financial services [2][10]. Group 3: Interactive Experience - The event features an immersive experience space with multiple "confidence touchpoints," including the debut of the brand IP "Bai Xiaowang," designed to be a reliable financial partner for users [3][7]. - The "Confidence Storage Machine" allows users to receive a personalized MBTI personality confidence card through simple interactions, merging psychology with social engagement [7]. Group 4: Financial Products and Services - Citic Baixin Bank has introduced various financial products to support different customer needs, such as personal consumption credit products with limits up to 300,000 yuan and a business loan product designed for small business owners with quick approval processes [10]. - The bank's diverse product offerings include savings products, flexible wealth management options, and investment funds, all aimed at enhancing users' confidence in wealth management [10]. Group 5: Future Commitment - The bank's slogan "The People's Confidence Bank" reflects its dedication to digital inclusivity and financial empowerment, with plans to continue supporting users' aspirations for a better life through reliable financial services [11].