Core Insights - The Chinese retail industry is transitioning from "selling products" to "selling services," "experiences," and "lifestyles" to stimulate domestic demand and better match supply and demand [1][2] - The retail sector's innovation is crucial for enhancing trade efficiency and directly impacts consumer potential and quality of life improvements [2] Group 1: Industry Trends - The increase in residents' income and changing consumption concepts are driving consumers to seek personalized, quality, and scenario-based experiences [1] - From January to October, the total retail sales of consumer goods reached 412.169 billion yuan, with a year-on-year growth of 4.3% [1] - Online retail sales amounted to 127.916 billion yuan, growing by 9.6% year-on-year, with physical goods online retail sales at 103.984 billion yuan, a 6.3% increase, accounting for 25.2% of total retail sales [1] Group 2: Event Highlights - The "2025 Retail Innovation and Enhancement Project Docking Conference (Anhui Station)" was held in Hefei, focusing on regional collaborative development and responding to the Ministry of Commerce's implementation plan for retail innovation [2] - The conference featured themes such as "Innovative Consumption Scenarios for a Better Life," including policy interpretation, experience sharing, project docking, and site visits [2]
激发内需潜力 中国零售业从“卖商品”向“卖生活方式”转型
Zhong Guo Xin Wen Wang·2025-11-14 08:21