Google offers to change search results amid $3.4 billion EU penalty threat — Here's what we know

Core Viewpoint - Google has proposed changes to its ad tech products and search results in an attempt to resolve a $3.4 billion penalty threat from the European Union, while still planning to appeal the EU's decision from September 2025 [1][3][7] Group 1: Proposed Changes - Google plans to provide publishers with options to set different minimum prices for bidders on its Ad Manager platform [2] - The company aims to enhance interoperability across its ad tech services to offer more flexibility to publishers and advertisers [2] Group 2: Ongoing Disputes - Despite the proposed changes, Google maintains its disagreement with the EU's September decision and intends to appeal [3] - The EU antitrust regulator has accused Google of abusing its market dominance by favoring its own ad exchanges [3] Group 3: Potential Penalties - Google faces the risk of penalties or fines in the coming months due to alleged antitrust violations [4] - The company is seeking a balanced solution to close the EU investigations while acknowledging the risks involved [4] Group 4: Industry Reactions - A spokesperson expressed concerns that changes to Search may prioritize the interests of a few intermediaries over European businesses [5] - EU competition chief Teresa Ribera suggested that a true level playing field would require Google to divest parts of its ad tech arm [6] Group 5: Financial Impact - Alphabet's stock closed 2.84% lower at $278.57 following the news, but saw a slight recovery in after-hours trading at $279.40 [7]