当“冰墩墩”遇上中国名马 “马墩墩”跃动传祝福

Core Viewpoint - The "Ma Dung Dung" series, combining the "Bing Dung Dung" image with Chinese horse culture, was launched to celebrate the fourth anniversary of the Beijing Winter Olympics, conveying unique auspicious wishes through its design [1][3]. Group 1: Product Launch Details - The "Ma Dung Dung" series was officially launched on November 14 in Beijing, featuring six different figurines inspired by legendary horses from Chinese culture [3][6]. - The design incorporates elements of traditional Chinese culture, emphasizing the horse's symbolism of loyalty, bravery, and auspiciousness [3][4]. - The series includes four regular and two hidden variants, each with distinct colors and meanings, such as "Chi Tu Ma Dung Dung" symbolizing career success and "Tao Hua Ma Dung Dung" representing love [4]. Group 2: Cultural Significance - The design reflects the integration of the "Bing Dung Dung" character with the "Twelve Zodiac" culture, resonating with the Chinese people's special feelings towards horses [3][4]. - The series aims to serve as a bridge connecting Olympic culture with the public, promoting Olympic spirit and Chinese culture [4][7]. Group 3: Sales and Distribution - The products will be available for pre-order on Tmall and officially released on November 28 across various retail channels, including the Bird's Nest and China Unicom [7]. - A special limited edition "Ma Dung Dung" item will be released in collaboration with the Beijing TV Spring Festival Gala by the end of 2025 [7]. Group 4: Endorsements and Public Reception - Olympic champion Wu Dajing expressed his emotional connection to the "Bing Dung Dung" series, highlighting its role in inspiring winter athletes [5].