Mei Ri Jing Ji Xin Wen·2025-11-14 08:49Core Insights - The "Tongyi" App has officially been renamed to "Qianwen" App, marking a significant shift in Alibaba's strategy to position it as a mainstream AI product rather than just a technical model [1] - Alibaba has secretly launched the "Qianwen" project, which aims to develop a personal AI assistant based on the Qwen model, directly competing with ChatGPT in the global AI application market [1] - The management views this initiative as a critical battle for the future in the AI era, leveraging Qwen's open-source technology to gain a competitive edge [1] Company Developments - Over a hundred engineers have been assigned to work on the "Qianwen" project, with dedicated office space allocated in Alibaba's headquarters in Hangzhou [1] - The international version of the Qianwen App is also under simultaneous development, indicating a focus on global market penetration [1]