洋品牌卖股权复盘:一招鲜打遍全球哑火，洋品牌卖身后狂飙下沉市场

Group 1 - The core viewpoint is that many international brands are restructuring their development paths in China by introducing Chinese investors and relinquishing control, driven by the need to balance "risk outsourcing" and growth efficiency in a competitive market [1][2] - Yum Brands was the first to sell its Chinese operations, divesting KFC and Pizza Hut to Primavera Capital Group and Ant Financial in 2016, leading to steady growth and expansion into lower-tier markets [1] - By the third quarter of 2025, KFC had added 992 new stores, totaling 12,600, with nearly 40% of these located in third-tier cities and below [1] Group 2 - The chairman and CEO of Zhanlian Consulting, Gao Chengyuan, noted that foreign brands entering China share similar strategies, initially relying on high-end pricing and landmark locations from 2000 to 2010, but facing declining same-store growth and market challenges post-2012 [2] - The introduction of Chinese capital is seen as foreign brands exchanging "future growth options" for "current cash flow," effectively selling off assets with diminishing returns to players more willing to invest in lower-tier markets [2]