“双11”大促即将收官 李佳琦直播间全品类新品迎来大卖

Core Insights - The "Double 11" shopping festival on Tmall has seen significant success, particularly in the new product category, with various items becoming bestsellers during the event [1][2] Group 1: Performance of New Products - New products in categories such as beauty, consumer electronics, and pet supplies have shown remarkable sales performance, with several items achieving bestseller status [1] - In the beauty sector, products like Pechoin Lingyu Cream and Hande Shi Collagen Hair Mask have ranked among the top new products, with Pechoin selling over 200,000 units after multiple restocks [1] - In consumer electronics, items like the Panasonic Washing and Drying Set and the Baisi Blue Light Toothbrush have also performed exceptionally well, with the latter becoming the top-selling brand in the oral care category on Tmall [1] Group 2: Sales Achievements in Specific Categories - In the maternal and infant sector, products such as Anwei Cream and Baby Massage Oil achieved sales of over 46,000 and 48,000 units respectively on the first day of the promotion [2] - The introduction of a virtual product in the pet category, the Xucuihua Cat Litter Card, quickly sold out, addressing the inventory concerns of pet owners [2] Group 3: Strategic Insights from Live Streaming - The success of new products is attributed to the evolving role of live streaming platforms like Li Jiaqi's, which have become effective channels for professional product selection and brand collaboration [2] - The selection team for Li Jiaqi's live stream consists of over 70% members with master's degrees and an average of ten years of industry experience, implementing a rigorous selection process [2] - The live streaming model is viewed as a powerful tool for connecting supply and demand, enhancing brand visibility, and fostering consumer trust in new products [2]