Xin Hua Cai Jing·2025-11-14 09:48Core Viewpoint - The Hannover International Agricultural Machinery Exhibition showcases the growing presence of Chinese agricultural machinery companies, particularly Zoomlion, which is focusing on high-end, international, and new energy development paths in the agricultural machinery sector [1][9]. Group 1: Product Showcase and Market Positioning - Zoomlion presented four new energy agricultural machines and various tools, attracting significant attention from global farmers and industry professionals [1]. - The company is targeting the high-end market segment of 160 to 350 horsepower with its hybrid power main engines, a segment traditionally dominated by international agricultural machinery giants [2]. - The choice of hybrid technology over pure electric solutions is driven by the operational characteristics of large-scale agriculture, where machines often operate at full capacity for extended hours [4]. Group 2: Technological Advancements and Efficiency - The hybrid technology implemented by Zoomlion achieves an overall fuel savings of approximately 20%, benefiting from the synergy between electric motors and engines, precise energy supply, and improved transmission efficiency [4]. - The integration of electrification and intelligent systems is seen as a foundation for advancing smart agriculture, with the company developing a dual value chain focusing on both agricultural machinery and smart agricultural solutions [5]. Group 3: Internationalization and Strategic Acquisitions - Zoomlion's agricultural machinery business builds on its extensive experience in engineering machinery, allowing for the sharing of key technologies across different sectors [6]. - The acquisition of the German brand RABE is a significant step in Zoomlion's internationalization strategy, enhancing its capabilities in soil working machinery while incorporating smart control technologies [6][7]. - The company aims to establish RABE's factory as its European operational center, enhancing service response and local assembly capabilities [7]. Group 4: Challenges and Market Dynamics - Despite the successful exhibition, Zoomlion acknowledges the challenges in globalizing its agricultural machinery business, including discrepancies in standards and user perceptions of new technologies in Europe [9][10]. - The company is leveraging its established marketing and service networks from its engineering machinery sector to build localized teams for better market penetration [10]. - Looking ahead, Zoomlion envisions a future where agricultural processes become more mechanized, intelligent, and industrialized, presenting both challenges and opportunities in the global agricultural transformation [10].