95后跨省半价抄底哪吒L!“暴雷车”成香饽饽?二手车商单车至少赚5000元,售后风险谁来扛?律师提醒→
Mei Ri Jing Ji Xin Wen·2025-11-14 10:15

Core Insights - The article highlights a trend where consumers are increasingly purchasing "troubled" car brands like Neta and Extreme, driven by significant price reductions and perceived value for money [1][3][13]. Group 1: Consumer Behavior - Consumers are taking advantage of steep discounts on "troubled" brands, with one individual purchasing a Neta L for approximately 7.77 million yuan, significantly lower than its original price of 14.99 million yuan [3][4]. - The trend reflects a shift in consumer priorities, where price and product value are becoming more important than brand reputation [13][16]. - Young consumers, like a 23-year-old buyer, express that the affordability of these vehicles allows them to access features and quality that would otherwise be out of reach [7][13]. Group 2: Market Dynamics - The automotive market is witnessing a decline in brand loyalty, with consumers prioritizing cost-effectiveness and functionality over brand prestige [13][15]. - The article notes that many car dealers are capitalizing on the situation by acquiring low-priced vehicles from troubled brands and reselling them at a profit [10][11]. - The overall market trend indicates a decrease in average vehicle prices, with a notable increase in sales of smaller electric vehicles [16]. Group 3: Product Quality and Perception - Despite the financial troubles of certain brands, the core product quality remains intact, with many consumers reporting satisfaction with their purchases [15][17]. - The article mentions that the interior quality and features of these vehicles often exceed consumer expectations, leading to positive reviews [15][17]. - There are concerns regarding after-sales service and parts availability, particularly for brands that have faced bankruptcy, which could affect long-term ownership experiences [17][18].