MBWS and Interbrands Denmark join forces to create new growth momentum in the Danish wine & spirits market

Core Insights - Marie Brizard Wine & Spirits (MBWS) has acquired a controlling stake in Interbrands Denmark ApS, enhancing its market presence in Denmark's wine and spirits sector [1][2] - The partnership aims to leverage the strengths of both companies to create a dynamic distribution platform, improving brand visibility and customer service [2][3] Company Overview - MBWS is a wine and spirits group with a rich history dating back to 1755, known for its innovative approach while respecting brand origins [5] - The company operates in Europe and the United States, offering a diverse portfolio of leading brands such as William Peel, Sobieski, and Cognac Gautier [5][6] Strategic Goals - The acquisition is aligned with MBWS's strategy to accelerate external growth and expand its Agency Brands business [4] - The collaboration is expected to enhance operational efficiency and competitiveness in the challenging Danish market [3][4] Market Impact - The integration of both companies' distribution networks will strengthen coverage across various trade channels, including on-trade, off-trade, and border trade [3] - This partnership is anticipated to deepen relationships with brand owners and customers, reinforcing MBWS's position as a key partner in the Danish market [2][3]