Zheng Quan Ri Bao Wang·2025-11-14 10:28Core Viewpoint - Hisense Group is reportedly considering the integration of its consumer electronics and home appliance businesses, including a potential acquisition of Hisense Home Appliances by Hisense Visual Technology, although the company has denied these rumors [1][2]. Group 1: Business Integration and Market Position - Hisense is exploring a potential business integration plan that may involve Hisense Visual Technology acquiring Hisense Home Appliances, with the possibility of a dual listing on the Hong Kong Stock Exchange [1]. - Hisense has established a diversified industrial layout, including smart living, smart energy, semiconductors, and automotive electronics, positioning itself as a leader in the global home appliance industry [2]. Group 2: Financial Performance - In 2024, Hisense achieved a revenue of 215.3 billion yuan, representing a year-on-year growth of 6.5%, with overseas revenue accounting for 46.3% of total revenue at 99.6 billion yuan [2]. - As of the end of Q3 this year, Hisense holds 30.08% of Hisense Visual Technology and 37.29% of Hisense Home Appliances, making it the controlling shareholder of both companies [2]. - Hisense Visual Technology reported a revenue of 42.83 billion yuan in the first three quarters, a year-on-year increase of 5.36%, and a net profit of 1.63 billion yuan, up 24.27% [2]. - Hisense Home Appliances achieved a revenue of 71.53 billion yuan during the same period, with a year-on-year growth of 1.35%, and a net profit of 2.81 billion yuan, increasing by 0.67% [2]. Group 3: Industry Trends - The trend in the home appliance industry is moving towards optimizing business structures and enhancing synergy to improve overall competitiveness, especially in the context of increasing competition [3]. - Hisense's strategic adjustments are expected to have significant implications for the entire industry, highlighting the importance of monitoring its future development strategies [3].