OUTFRONT XLabs Teams with Google DeepMind for First-of-its-Kind GenAI + Human-Led Campaign

Core Insights - OUTFRONT Media Inc. and Google DeepMind have launched a civic program called 'Imagine If…' aimed at engaging New Yorkers in a collaborative artistic experience [1][2] - The program invites subway riders to share their imaginative ideas, which will be visualized using AI and transformed into videos by local artists [1][2] - The campaign will culminate in a showcase of selected works in Times Square on December 14, highlighting the intersection of community creativity and technology [2] Company Overview - OUTFRONT Media is a leading out-of-home media company in the U.S., focusing on connecting brands with audiences through various formats including billboards and digital displays [4] - The company emphasizes the importance of in-real-life marketing, transforming public spaces into platforms for creativity and cultural relevance [4] Technology and Innovation - Google DeepMind is recognized for its advancements in AI, including models like AlphaGo and Gemini, which enhance creative processes and community engagement [5] - The collaboration between OUTFRONT Media and Google DeepMind represents a novel approach to art, combining generative AI with local artistic talent [2][3] Artist Engagement - Five local artists, each representing a different borough of New York City, have been selected to participate in the campaign, showcasing diverse artistic styles and community representation [3] - The artists will utilize Google’s AI tools to enhance their creative output, reflecting a growing acceptance of AI in the art community [3]