聚焦大湾区农交会｜“媒体+”解码粤东地标：潮客文化孕育产业珍馐

Core Viewpoint - The article highlights the upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, showcasing the unique agricultural products from the five cities of Eastern Guangdong, aiming to tap into the trillion-dollar consumption market of the Bay Area [12][13]. Group 1: Agricultural Products and Industry Development - The five cities of Eastern Guangdong (Shantou, Shanwei, Chaozhou, Jieyang, Meizhou) are known for their unique geographical features and rich agricultural products, including the famous Meizhou pomelo and Chaozhou Phoenix tea [15][19][30]. - Meizhou has become the largest pomelo production area in Guangdong, with a planting area of 650,000 mu and an annual output accounting for 20% of the national total, generating an industry value exceeding 8.9 billion yuan [20][26][27]. - Chaozhou's Phoenix tea has been recognized as a national specialty product, with an annual output value exceeding 1.8 billion yuan and a planting area of 117,600 mu [30]. - The bamboo shoots from Jieyang are also notable, with a planting area of 52,300 mu and an annual output value surpassing 1.5 billion yuan [33]. Group 2: Industry Upgrading and Technological Innovation - The Shantou city has developed a complete industrial chain for the "Lion Head Goose," with an annual output exceeding 8 million geese and a total industry value of over 4.5 billion yuan [37]. - The traditional food products from the Hakka culture, such as Hakka salt-baked chicken and pickled vegetables, are experiencing industrial upgrades through standardized production [64]. - The integration of technology in traditional fisheries is evident, with the establishment of breeding bases and smart farming platforms in Shantou and Shanwei, enhancing productivity and sustainability [56][57]. Group 3: Market Expansion and Brand Development - The upcoming trade fair is expected to facilitate the transition of local products from "regional specialties" to "industry landmarks," providing a platform for technological empowerment, brand building, and industry chain extension [68][69]. - The event will attract over 1,000 core buyers and feature a "supply-demand matching area" to enhance market penetration and brand influence for Eastern Guangdong agricultural products [73]. - The fair has already achieved significant exposure, with over 10 million interactions and connections to a media matrix of over 100 million users, indicating strong market interest [71].