Core Insights - The domestic jewelry consumption is shifting from a "value preservation tool" to an "emotional carrier," driven by the rise of young consumers and the expansion of high-net-worth individuals [1][5] - The jewelry industry is expected to experience multiple development trends, including high-end, personalized, and digitalization [1][5] Industry Growth Opportunities - The 2024 China Jewelry Industry Development Report indicates that jewelry e-commerce will continue its high growth, with retail sales reaching 298.26 billion yuan, a year-on-year increase of 16.4% [2] - Live streaming sales have emerged as a significant growth driver, with major e-commerce platforms accelerating their focus on potential markets like pearls and lab-grown diamonds [2] - The colored gemstone market is gaining popularity among consumers aged 18 to 35, with average price increases of 30% to 50% expected by 2025 for all categories of colored gems [4] Consumer Trends - The consumer base is becoming younger, with millennials and Gen Z viewing jewelry as an extension of personal expression rather than just for traditional occasions [5] - There is a growing demand for original designs and modular jewelry, prompting brands to innovate and offer products that combine artistic and practical elements [5] Digital Transformation - The integration of online and offline channels is accelerating, with virtual try-ons, live streaming, and social e-commerce becoming mainstream [5] - Brands are leveraging technologies like AI and blockchain to enhance product transparency and customer experience, making omnichannel retail a key competitive factor [5] Challenges Facing the Industry - The jewelry market is experiencing a clear division between high-end and mass markets, necessitating precise targeting of different consumer segments [9] - Geopolitical changes and trade policies may impact the industry's import and export dynamics, requiring companies to prepare for potential supply chain risks [9] - The pressure for digital transformation is significant, as traditional retail expansion slows and companies must enhance their online operations [9] Future Trends - The market is expected to further segment, with high-end jewelry demand continuing to grow, particularly for traditional items like gold and diamonds, while the mass market focuses on cost-effectiveness and personalization [10] - The second-hand jewelry market is anticipated to thrive as sustainability and circular economy concepts gain traction [10] - Digitalization and AI are set to drive industry development, with social e-commerce becoming a core purchasing channel for younger consumers [10][12]
新消费派丨Z世代重塑珠宝行业发展逻辑 顺应趋势方能脱颖而出
Xin Hua Cai Jing·2025-11-14 12:00