Core Insights - The article discusses the transformative impact of artificial intelligence (AI) on mainstream media, emphasizing the need for media to embrace technological advancements to enhance efficiency and innovation [1][2][6] Group 1: AI Integration in Media - The 2025 China New Media Conference showcased various AI-driven tools and products, such as AI editing departments and content creation tools, highlighting a significant shift towards integrating AI in media operations [2][3] - The "采编助手" (Editing Assistant) demonstrated at the conference integrates 227 functions, showcasing the efficiency transformation in news production [2] - Hunan Broadcasting and Television Group's "Mango Model" has achieved over 93% application coverage in its business, generating more than 180,000 videos through AI [2] Group 2: Evolution of Media Production - The media industry is transitioning from "AI for Media" to "Media by AI," indicating that AI is becoming a core engine for content innovation rather than just a tool for efficiency [3] - High-quality, reliable, and value-oriented media data is now considered a strategic foundation for the development of intelligent media [4] - The establishment of a mainstream value corpus exceeding 300TB by People’s Daily exemplifies the industry's focus on creating valuable data resources [4] Group 3: Systemic Transformation and Future Directions - The conference served as a platform for reflecting on past media integration achievements and strategizing for future developments, particularly in content innovation and international communication [6][7] - The importance of transforming grand narratives into relatable emotional experiences was emphasized as a way to enhance the influence of mainstream media [7] - The need for building trust in media amidst the rapid evolution of technology was highlighted, with a focus on the social responsibility of media in the digital age [8][10] Group 4: Cultural and Social Impact - Media is increasingly engaging in cultural industry development and social governance through innovative communication and interaction methods [3] - The integration of AI in media is seen as a way to enhance public engagement and trust, with examples of AI tools enabling users to verify information and access health services [3][6] - The conference also addressed the role of technology in enhancing the emotional connection between media and audiences, emphasizing the human element in storytelling [9][10]
拥抱智能浪潮 泳向变革深处——从2025中国新媒体大会看主流媒体系统性变革如何更好“向新而行”
Xin Hua She·2025-11-14 12:00