Xin Lang Cai Jing·2025-11-14 12:18Core Principles - The fundamental principle of investing is to view stock purchases as buying a company [1][4] - Understanding business is crucial for successful investing; without this knowledge, investment becomes challenging [3][6] - A significant portion of investors misunderstand the essence of investing, with only 1% truly grasping it [5] Investment Philosophy - The investment philosophy emphasizes the importance of understanding a company's future cash flow and business model [6][9] - Market fluctuations should not influence investment decisions if one truly understands the company [7][8] Case Studies Investment in NetEase - The assessment of NetEase involved understanding the gaming business and its potential profitability [10][11] - The investment decision was based on the belief that the stock price was undervalued compared to its cash holdings, leading to a 20-fold increase in six months [11][13] - The concept of safety margin relates to how well one understands the company, not merely its price [11][12] Investment in Apple - Apple's business model was clear in 2011, with profits derived equally from hardware and software [16] - The company's culture focuses on user experience and long-term product quality, which influences investment decisions [16][17] - The delay in launching larger iPhones was attributed to a commitment to product quality rather than market trends [18][19] Investment in Kweichow Moutai - Kweichow Moutai is distinguished from other liquors due to its unique taste and consumer recognition [30][31] - The company's strict adherence to quality standards and its status as a state-owned enterprise provide confidence in its long-term viability [32]