盒马创始人侯毅创办的派特鲜生大批关店，宠物鲜食生意难做？

Core Insights - The founder of Hema, Hou Yi, is facing setbacks with his new pet fresh food brand "Pet Fresh," which is set to close all stores just nine months after opening its first location [1][3]. Group 1: Business Performance - "Pet Fresh" has opened 18 stores in Shanghai, with 7 currently suspended, indicating operational challenges [1]. - The brand's latest promotional activity was a "true 50% off" sale announced on November 7, suggesting attempts to boost sales [3]. Group 2: Strategic Direction - Hou Yi described the closure of stores as a "normal business adjustment" and is reportedly shifting focus to become a fresh food live-streaming host [3]. - The brand was launched after Hou Yi stepped down as CEO of Hema, marking his first entrepreneurial venture in the pet food sector [3]. Group 3: Market Positioning - "Pet Fresh" aimed to innovate in the pet food market by offering freshly made and refrigerated food, alongside traditional pet products [3][5]. - The brand had plans to expand significantly, with a goal of opening 100 stores in Shanghai by 2025 [5]. Group 4: Financial Aspects - In May, "Pet Fresh" secured $25 million (approximately 177 million RMB) in angel funding, setting a record for recent pet industry financing [5]. Group 5: Industry Challenges - Industry experts highlight that fresh pet food production requires stringent supply chain management and nutritional science, posing significant challenges for the brand [5].