“哈基米南北绿豆浆”爆火！九阳股份涨停

Core Viewpoint - The product "Haqimi North-South Mung Bean Soy Milk" by Joyoung has gained significant popularity online, leading to a surge in sales and controversy over its branding [1][2]. Group 1: Product Details - The product is officially named "Haqimi North-South Mung Bean Soy Milk Plant Beverage" and contains ingredients such as soybeans, mung beans, water, white sugar, and rock sugar [1]. - The product is sold in packs of 15 for 29.9 yuan, with 194,000 units sold, currently in a pre-sale status due to high demand, with a maximum delivery time of 45 days [1]. Group 2: Brand and Marketing - The packaging features a cat design inspired by a local orange cat, aiming to connect with fans and bring joy, despite accusations of using a "cat abuse meme" [1]. - The term "Haqimi" is associated with various internet memes and songs, contributing to the product's viral marketing [2]. Group 3: Company Information - Joyoung Co., Ltd. was established in July 2002, with a registered capital of approximately 760 million yuan, focusing on kitchen appliances [6]. - The company has no direct involvement in food and beverage products, as clarified by its spokesperson [5].