Zheng Quan Ri Bao·2025-11-14 12:50Core Insights - Meituan released the 2026 Bathing Guide in Shenyang, featuring 174 selected bathing centers across 28 cities, with Shenyang, Beijing, and Shanghai leading in the number of listed businesses [2][3] - The guide utilizes consumer evaluation data and AI models to highlight bathing centers offering unique services, aiming to enhance consumer experience during the upcoming peak bathing season [2] - A new grading system categorizes bathing centers into three tiers: one-diamond (118 centers), two-diamond (48 centers), and three-diamond (8 centers) [2] Industry Trends - The bathing industry has evolved from regional specialties to a comprehensive leisure experience, integrating dining and other recreational activities, marking a significant growth year for the sector [2][3] - Since 2025, the transaction volume for bathing services has increased by over 30% year-on-year, with cross-regional consumption accounting for more than 30% of total orders [2] - The average transaction value for new bathing businesses increased by 60% from January to September this year, reflecting a nationwide consumption boom [3] Consumer Behavior - The popularity of "bathing+" experiences is rising, particularly among young consumers, with searches for keywords like "girls' gatherings" and "company team-building" increasing by 230% [4] - Bathing centers equipped with facilities such as e-sports areas and karaoke rooms have seen significant order growth, with users aged 18 to 35 making up 58% of the customer base [4] - The guide aims to help consumers find desired services more accurately, promoting the transformation and upgrading of the bathing industry to meet the evolving demands of young consumers [4]