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京东健康第三季度展示强劲发展动能 “双11”期间超2500个营养保健品牌成交额同比翻倍
Zheng Quan Ri Bao Wang·2025-11-14 12:48

Core Insights - JD Health reported Q3 2025 revenue of 17.12 billion yuan, a year-on-year increase of 28.7%, and a Non-IFRS net profit of 1.9 billion yuan, up 42.4% year-on-year [1] - During this year's "Double 11" shopping festival, JD Health's nutrition and health segment saw transaction volume from over 2,500 brands double year-on-year, with nearly 100 subcategories also experiencing 100% growth [3] Group 1 - JD Health is leveraging a dual-driven model of "super pharmaceutical supply chain + professional medical health services" to achieve significant growth [3] - The company is focusing on two trends in China's nutrition consumption: a shift from "general health" to "precise nutrition" and a move from "blind following" to "rational decision-making" among consumers [3] - JD Health has established a quality barrier through high-standard product selection and industry standard co-construction, enabling consumers to make informed choices [3] Group 2 - JD Health has formed a professional nutritionist team to provide scientific nutrition knowledge through live broadcasts and online consultations, addressing consumer decision-making anxiety [4] - The introduction of an "AI nutritionist" has allowed for 24/7 personalized nutrition consultations, with over 90% of online inquiries during "Double 11" handled by AI [4] - The company aims to deepen its supply chain layout and integrate global quality nutrition products with professional services to drive the nutrition and health industry towards standardization and precision [4]