Feng Huang Wang·2025-11-14 12:46Core Viewpoint - Google announced its intention to appeal the European Commission's antitrust ruling and rejected the request to divest parts of its business [1] Group 1: Antitrust Case Details - The European Commission fined Google €2.95 billion (approximately $3.4 billion) in September, stemming from a four-year investigation initiated by complaints from the European Publishers Council [1] - The Commission accused Google of favoring its own platform in advertising services, thereby sidelining competitors [1] - Google has submitted proposals to the EU regulators aimed at making its online advertising technology more accessible to publishers and advertisers, without agreeing to any business divestiture [1] Group 2: Regulatory Context - The EU's case against Google is similar to the investigation by the U.S. Department of Justice, which is also seeking the divestiture of Google's AdX [2] - Google argues that the divestiture of AdX is technically unfeasible and would create long-term uncertainty for advertisers and publishers [2] - If the U.S. court supports the DOJ's position, it could provide a basis for the European Commission to resolve its issues with Google [3]