Xin Hua She·2025-11-14 14:02Group 1 - Google announced adjustments to its advertising technology services in response to the EU's antitrust penalty, aiming to avoid the risk of being forced to split in the European market [1] - The company will allow publishers to set differentiated minimum price standards for different bidders when using Google Ad Manager, providing more choices and flexibility to address the EU's concerns about conflicts of interest [1] - Google submitted a remediation plan to the EU, claiming it fully addresses the EU's concerns without causing significant market disruption, while also stating its disagreement with the EU's ruling and intention to appeal [1] Group 2 - The European Commission has received Google's remediation plan and will evaluate whether it is sufficient to terminate the improper "self-preference" behavior and eliminate potential conflicts of interest [1] - In recent years, the EU has imposed significant fines on Google for various competition issues, including over €4.1 billion for Android market monopoly in 2018 and over €2.4 billion for search comparison services in 2017 [2] - On November 13, the European Commission initiated a new investigation into Google to examine whether it has violated the Digital Markets Act by lowering the ranking of news media and other publishers' websites in search results, thereby affecting their legitimate business operations [2]