东风日产入局插混市场 欲从自主品牌手中“夺肉”

Core Viewpoint - Dongfeng Nissan is officially entering the plug-in hybrid market with the launch of its first plug-in hybrid sedan, the N6, which is positioned to compete in a market dominated by domestic brands [2][3]. Group 1: Product Launch and Strategy - The N6 is set to be priced between 109,900 and 121,900 yuan, with aggressive pricing strategies aimed at capturing market share in the plug-in hybrid segment [2][3]. - Dongfeng Nissan plans to launch six new energy models by 2027, covering pure electric, plug-in hybrid, and range-extended powertrains as part of its "All in China" strategy [2][3]. - The N6 aims to boost Dongfeng Nissan's sales, which have been declining since 2018, particularly after a significant drop in 2022 [2]. Group 2: Market Positioning - The N6 fills a gap in Dongfeng Nissan's product lineup, creating a product hierarchy with the N6 targeting the mid-range plug-in hybrid market and the N7 focusing on high-end pure electric vehicles [3][4]. - The N6's specifications, including a 2815mm wheelbase and 4831mm length, position it as a standard mid-size sedan while its pricing aligns it with compact cars, creating a competitive edge [4]. Group 3: Technical Features - The N6 features a 21.1 kWh battery with a pure electric range of 180 kilometers, outperforming competitors in the same category [4]. - The vehicle boasts a low fuel consumption of 2.79L per 100km in electric mode and a combined range exceeding 1300 kilometers [4]. - The N6 incorporates an industry-first "anti-stall three-level intelligent control algorithm," ensuring stable power output across a wide temperature range [4]. Group 4: Market Challenges - The plug-in hybrid market in China is experiencing a slowdown, with a cumulative sales growth of only 17.8% in 2025, significantly lower than the 42.9% growth for pure electric vehicles [5]. - Dongfeng Nissan faces a challenging environment as it attempts to capture market share from established domestic brands in a slowing plug-in hybrid market [5].