这座川东南城市，如何让酒香飘向世界？

Core Insights - The article discusses the significance of Luzhou's liquor industry, particularly its baijiu, in both local culture and the global market [1][2] - It highlights the increasing export of Chinese liquor, with baijiu leading the category, and the potential for further international expansion [1] Industry Overview - Luzhou, known as the "City of Liquor," has a rich history in baijiu production, with the industry being a pillar of the local economy [1] - The baijiu export value is projected to reach $970 million in 2024, contributing to a total liquor export of $1.9 billion [1] Market Expansion Strategies - There is a strong demand for baijiu in Australia, driven by the large Chinese diaspora, which presents an opportunity for further market penetration [2] - Recommendations include enhancing promotional efforts targeting overseas Chinese communities to increase consumer base [2] Cultural Promotion - The internationalization of Chinese liquor culture is seen as crucial for expanding its global presence [2] - The article emphasizes the importance of cultural exchange through baijiu, which can connect global consumers to Chinese traditions and values [2] Product Development - The integration of technology in baijiu production has improved quality and standardization, supporting the scalability of Luzhou's liquor for international markets [1]