天猫总裁家洛：天猫实现四年来双11全周期最好增长

Core Insights - Tmall has achieved its best growth in four years during the Double 11 shopping festival, driven by significant consumer investment and support for quality brands and original merchants [1] Group 1: Brand Performance - Nearly 600 brands on Tmall have achieved over 100 million in sales [1] - A total of 34,091 brands have seen their sales double compared to the previous year [1] Group 2: Membership and Consumer Engagement - The number of 88VIP members continues to grow, with daily purchasing users increasing by 31% year-on-year [1] Group 3: Sales Growth - Retail orders from Taobao Flash Sale have more than doubled compared to the previous year [1]