WHARF HOLDINGS(HK:00004) Mei Ri Jing Ji Xin Wen·2025-11-14 15:43Core Insights - The article discusses the transformation of Chengdu IFS from a high-end serviced apartment to residential sales, marking the first time in 18 years that the property will be sold to the public [1][3][5] Group 1: Property Details - Chengdu IFS, developed by Kowloon Warehouse, was acquired in 2007 for a total price of 7.24 billion yuan, setting a record for the highest land price in Chengdu at that time [3][6] - The property includes four towers, with the 4th tower, "Guojin Haoting," now set to sell nearly 200 residential units, ranging from 250 to 400 square meters for large flat products and 600 square meters for customized products [5][6] - The expected average price for these units is projected to be no less than 10 million yuan [6] Group 2: Market Context - The high-end residential market in Chengdu is experiencing significant growth, with an estimated 4,500 to 5,000 new homes priced over 10 million yuan expected to be supplied in 2025 [7] - In the first half of the year, the transaction volume for high-end residential properties reached 983 units, a year-on-year increase of approximately 115.5% [7] - The average transaction price for new homes in October reached 21,128 yuan per square meter, marking an 11.1% month-on-month increase and a 20.95% year-on-year increase [7][8] Group 3: Competitive Landscape - The project faces challenges due to increasing competition in the high-end market, with many new products entering the market and raising the standards for space layout and smart home features [8][9] - The average price in the Jinjiang District, where Chengdu IFS is located, is approximately 49,800 yuan per square meter, indicating a competitive pricing environment [8]