天猫双11：近600品牌成交破亿，超3万品牌增长翻倍

Core Insights - Tmall's Double 11 event in 2025 achieved its best growth in four years, with nearly 600 brands surpassing 100 million in sales [1] Group 1: Sales Performance - A total of 34,091 brands experienced year-on-year sales growth, doubling compared to the previous year [1] - 18,048 brands saw sales growth exceeding three times year-on-year [1] - 13,081 brands achieved sales growth exceeding five times year-on-year, all surpassing last year's performance [1] Group 2: Notable Brands - Major brands such as Apple, Haier, Midea, Yuan Shih Mu Yu, Xiaomi, Fila, Lao Pu Gold, Camel, Huawei, and Nike each recorded sales exceeding 1 billion [1]