平台内容治理的破局之道

Core Viewpoint - The article discusses the ongoing "Clear and Bright" campaign by the Central Cyberspace Administration of China, which targets misinformation, malicious marketing in short videos, and the misuse of AI technology, highlighting the challenges of content regulation on digital platforms [2][3]. Group 1: Responsibility and Governance - The article emphasizes the need to clarify responsibility attribution in digital spaces, particularly in content review, where different platforms have varying responsibilities [4][5]. - Major internet platforms have faced legal scrutiny for allowing false information and inflammatory content to proliferate, indicating a need for stricter content governance [4][6]. - The distinction between e-commerce platforms and content platforms is highlighted, with e-commerce platforms having clearer responsibility structures compared to content platforms, which face challenges due to the decentralized nature of user-generated content [6][7]. Group 2: Challenges in Content Regulation - Content platforms struggle with the sheer volume and diversity of information, making it nearly impossible to pre-screen all content effectively [9][10]. - The low cost of individual user violations leads to a lack of accountability, as users can easily create new accounts to continue posting harmful content after being banned [10][11]. - There is a significant asymmetry between the responsibilities placed on platforms and the powers they possess to enforce compliance, leading to platforms often being blamed for user misconduct [11][12]. Group 3: The Dilemma of Content Review - Platforms face a dilemma in content review, where overly strict measures may alienate users, while lenient policies can lead to the spread of harmful information [13][14]. - Public expectations for platforms to swiftly identify and remove harmful content often exceed the technical capabilities of these platforms, creating a gap between societal demands and operational realities [14][15]. Group 4: Pathways to Resolution - The article suggests a shift from a model of "single-point accountability" to a "layered responsibility" approach, distributing accountability among individuals, platforms, and society [17][18]. - Increasing the cost of individual violations and enhancing traceability of user actions are proposed as methods to improve accountability [18][19]. - The need for algorithmic transparency and the development of multi-objective algorithms that balance user engagement with social responsibility is emphasized [20]. - A proactive approach to content regulation, focusing on prevention rather than reaction, is recommended to mitigate the spread of harmful content [21][22]. - Finally, fostering a healthy discourse ecosystem where platforms actively promote quality content rather than merely reacting to violations is deemed essential for long-term governance success [22].