飞猪：双11期间平台履约GMV增长30%

Core Insights - The 2025 Fliggy Double 11 Global Travel Festival concluded on November 14, achieving record sales driven by Alibaba's "big consumption platform," with overall fulfillment GMV increasing by 30% compared to last year [1] Group 1: Sales Performance - The number of transaction users on the platform grew by over 20% year-on-year, with 88VIP transaction users increasing by approximately 30%, contributing to over 70% of the sales from top merchants [1] - The GMV of travel products that have been used or booked by November 14 increased by over 30% year-on-year [1] Group 2: Merchant Participation - The number of merchants achieving over 10 million yuan in GMV during Double 11 increased by about 30% year-on-year, with travel agency merchants seeing a significant growth of 160% [1] - Many small and medium-sized merchants participating for the first time achieved over 1 million yuan in sales [1] Group 3: Brand Performance - Notable brands such as China Southern Airlines, All Nippon Airways, Japan Airlines, Marriott International, Hilton Hotels, and various theme parks saw their GMV exceed 100 million yuan, with some nearing 1 billion yuan [1]