AI搜索中被偷藏广告，博主零成本“投毒”揭露GEO产链

Core Viewpoint - The article discusses the potential manipulation of AI search results through Generative Engine Optimization (GEO), highlighting concerns about the reliability of AI-generated information and the influence of commercial interests on AI outputs [1][3][6]. Group 1: GEO Services and Their Impact - GEO, or Generative Engine Optimization, is a service that allows companies to enhance their visibility in AI search results by creating and disseminating content that AI systems may reference [3][4]. - Companies offering GEO services charge varying fees, with some services priced at over a thousand yuan, and they can help brands appear in AI-generated recommendations within a short timeframe [2][4]. - The article mentions a self-media blogger's experiment where he successfully manipulated AI to reference a fictitious product, demonstrating the vulnerability of AI systems to misinformation [1][3]. Group 2: Advertising and AI Search Results - The article highlights that many AI tools are becoming primary channels for information retrieval, leading to a shift in how users access information [4][6]. - Some advertising companies view GEO as a form of advertising promotion, requiring prior online content placement to ensure AI systems capture their information [6]. - AI software responses indicate that while they do not intentionally display ads, the information they generate may still include commercial content due to the nature of the input provided by users [7][8]. Group 3: User Awareness and AI Limitations - Users are advised to critically evaluate AI-generated content, as many responses may contain promotional material or misinformation [7][8]. - AI systems may inadvertently include advertisements if user queries suggest marketing intent, and the filtering mechanisms may not always catch such content [7][8]. - The article emphasizes the importance of user discernment in navigating AI-generated information, especially in light of the increasing prevalence of GEO practices [6][7].