科技资本“入侵”好莱坞 华纳兄弟考虑“卖身”

Core Viewpoint - Warner Bros. Discovery's recent financial report showed declines in revenue and net profit, yet the stock price rose due to the announcement of a strategic review aimed at maximizing shareholder value, including potential sales of its Warner Bros. and Discovery Global businesses [1][5]. Financial Performance - Warner Bros. Discovery reported significant losses in recent fiscal years: $7.297 billion in 2022, $3.079 billion in 2023, and projected $11.482 billion in 2024, with a debt level of $60 billion and an asset-liability ratio exceeding 60% [4]. Strategic Moves - The company initiated a strategic review after receiving interest from multiple parties, indicating a recognition of its portfolio's value in the market [5]. - The potential acquirer, Skydance Media, has shown interest and has made multiple offers, following its recent acquisition of Paramount [7][8]. Business Segments - Warner Bros. Discovery's business segments include streaming (HBO Max, Discovery+), studio operations (Warner Bros. Pictures, DC Studios), and global cable networks (CNN, Discovery Channel), with Q3 2025 revenues of approximately $2.6 billion, $3.3 billion, and $3.9 billion respectively [6]. Market Position and Competition - The company faces challenges in the streaming market, with HBO Max achieving profitability in 2023 but lagging behind Netflix in user numbers (120 million vs. 282 million) [6]. - The decline of traditional cable networks due to streaming competition has been significant, with cable subscriptions decreasing and streaming production spending projected to reach $50 billion in 2024 [6]. Integration Risks - Potential acquirers must consider integration risks, including the need to streamline content distribution and manage the complexities of merging operations and cultures [7][9]. - The merger could lead to increased content costs and pressure on profitability due to overlapping user bases and the need for enhanced content offerings [9].