货拉拉的变现率越来越低了

Core Viewpoint - The company, Huolala, is making another attempt to go public on the Hong Kong Stock Exchange after a six-month hiatus, with updated performance data indicating a revenue of $935 million for the first half of 2025, reflecting a year-on-year growth of 31.8% [2] Financial Performance - Huolala's revenue and profit have shown positive trends, but growth is perceived as below expectations, especially with a global transaction volume (GTV) nearing $6 billion [2] - The monetization rate for Huolala's freight platform services has declined from 10.3% in 2023 to 9.2% by mid-2025, indicating a potential underperformance in revenue generation relative to market growth [2] Revenue Strategy - The decline in monetization rate is attributed to Huolala's decision to reduce commission rates on selected order types, which has led to a revenue shortfall of approximately $50 million, equivalent to about 357 million RMB [3][4] - The company has actively lowered commission rates for long-distance orders by about 4% and for carpool orders by approximately 6% to enhance compliance and stimulate driver engagement [4] Business Diversification - Huolala is expanding its business into three main segments: freight platform services, diversified logistics services, and value-added services, with diversified logistics contributing over $370 million in revenue, accounting for 40.1% of total revenue in the first half of 2025 [5] - The diversified logistics services have seen a significant year-on-year growth of approximately 73.2%, indicating a strong market demand for these services [5] International Expansion - Huolala's overseas brand, Lalamove, has shown promising growth, achieving approximately $150 million in revenue for 2024 and $88.94 million by mid-2025, benefiting from a less competitive environment [6] - Lalamove adapts its services to local markets, such as offering motorcycle delivery in Southeast Asia, which has resulted in higher efficiency compared to competitors [7] Future Outlook - The company is working on integrating domestic and international operations, allowing for cross-border services, which could enhance its market presence and revenue potential [7] - With a more diversified business strategy and a focus on long-term growth, Huolala's renewed IPO attempt reflects its commitment to overcoming past challenges and achieving success in the Hong Kong market [7]