苏州市“监管+服务”推动阳澄湖大闸蟹品牌和市场秩序双向提升

Core Viewpoint - The Suzhou market regulatory department is enhancing the brand image of Yangcheng Lake hairy crabs through coordinated efforts in regulation and service, aiming for dual improvements in brand protection and market order [1] Group 1: Regulatory Measures - The market regulatory bureau has formed working groups to conduct special research in trading markets and industry associations to identify regulatory challenges and implement precise supervision [2] - A development and brand enhancement plan for the Yangcheng Lake hairy crab industry has been established, guiding local regulatory departments to take action based on regional conditions [2] - Administrative guidance is provided in a tiered manner to different stakeholders, including farmers and e-commerce platforms, to promote compliance with laws and regulations [2] Group 2: E-commerce and Market Monitoring - The regulatory department has held meetings with major e-commerce platforms to optimize management rules and ensure compliance, including prohibiting misleading terms related to the brand [2][3] - A comprehensive monitoring system has been established for e-commerce platforms, covering various sales scenarios and identifying violations, resulting in the removal of 832 pieces of non-compliant content [4][5] Group 3: Consumer Protection and Dispute Resolution - The regulatory department has published typical cases of violations to deter fraudulent practices and enhance consumer awareness [4] - A "one-stop" dispute resolution model has been created to improve the success rate of consumer complaints, with a mechanism for timely handling of complaints established [5] - Continuous efforts will be made to strengthen regulatory measures, including public exposure of violations and collaboration with agricultural departments for data sharing [5]