市场监管总局发布《互联网平台反垄断合规指引（征求意见稿）》

Core Viewpoint - The State Administration for Market Regulation (SAMR) has released a draft of the "Antitrust Compliance Guidelines for Internet Platforms" for public consultation, aiming to promote innovation and healthy development in the platform economy [1]. Group 1: Purpose and Nature of the Guidelines - The draft is designed to enhance antitrust compliance management for platform operators, providing clear guidance on compliance responsibilities [1]. - It is not a legally binding document but serves as a specialized compliance guideline [1]. Group 2: Content and Implementation - The draft outlines basic principles for platform operators to strengthen antitrust compliance management and details risk identification factors and specific risk control measures [1]. - It aims to protect the legitimate rights and interests of relevant parties, maintain fair market competition, and promote the standardized and healthy development of the platform economy [1]. Group 3: Risk Identification - To assist platform operators in identifying antitrust compliance risks, the draft includes examples of eight types of risks related to various platform activities, such as data transmission, algorithm application, service pricing, search ranking, recommendation display, traffic distribution, and subsidy offers [1].