擦亮“金招牌” 有了新路子

Core Viewpoint - Wu Zhong District in Suzhou is leveraging its rich geographical resources to enhance the value of its geographical indication products, particularly "Dongting Mountain Biluochun," which has gained significant recognition and support from various governmental initiatives [1][7]. Group 1: Geographical Indication Development - Wu Zhong District has established a strong matrix of geographical indication products, holding 4 geographical indication trademarks and 11 protected products, ranking among the top in Suzhou [1]. - "Dongting Mountain Biluochun" has been recognized in multiple initiatives, including the Jiangsu Province trademark brand cultivation and protection project, and has become a model for rural revitalization [1]. Group 2: Service Optimization for Enterprises - The district has introduced measures to address common issues faced by enterprises, such as "inconvenient processing" and "lack of knowledge," by optimizing processes and enhancing service delivery [2]. - A new standardized application process for using the "Dongting Mountain Biluochun" geographical indication has been implemented, significantly reducing the complexity for businesses [3]. Group 3: Training and Support Initiatives - Customized training programs have been developed for different stakeholders, including leading enterprises and small cooperatives, covering essential compliance and usage strategies [4]. - A long-term consulting service has been established for 53 enterprises to provide ongoing support in using geographical indications [5]. Group 4: Comprehensive Protection Measures - A full-cycle dynamic supervision system has been established to manage the use of geographical indication trademarks, ensuring compliance from application to post-usage evaluation [6]. - The district has conducted annual inspections and market monitoring to protect the "Dongting Mountain Biluochun" brand, addressing over 40 complaints since 2023 [6]. Group 5: Brand Value Enhancement - Wu Zhong District is focusing on integrating development to enhance brand value, with initiatives such as launching promotional campaigns and entering e-commerce platforms [7]. - The brand value of "Dongting Mountain Biluochun" reached 6.153 billion yuan, ranking sixth among regional public tea brands in China [7]. Group 6: Growth in Usage Rates - The number of enterprises using the "Dongting Mountain Biluochun" geographical indication has increased by 28% in 2023, with the annual usage of special marks rising from 520,000 to 710,000, reflecting an 18% annual growth [8]. - The initiatives have created a positive cycle of brand enhancement, enterprise efficiency, and increased farmer income, benefiting approximately 23,000 jobs [8]. Group 7: Future Plans - Future efforts will focus on expanding the coverage of geographical indication products and simplifying the application process for small enterprises [9]. - The district plans to explore innovative financial support policies and new marketing models to further enhance the impact of geographical indications on rural revitalization [9].