东北三省，掘金万亿市场

Group 1: Ice and Snow Economy Development - The core focus is on expanding ice and snow consumption, aiming for a 15% increase in tourist numbers and a 13% increase in tourism revenue in Liaoning Province by the 2025-2026 winter season [1] - Jilin Province targets over 180 million ice and snow tourists and total spending exceeding 330 billion yuan, both achieving double-digit growth this winter season [1] - Heilongjiang Province aims for a 10% increase in tourist numbers and a 15% increase in total spending during its winter tourism "Hundred Days Action" plan [1] Group 2: National Policy and Market Size - Ice and snow consumption is recognized as a significant avenue for expanding domestic demand and achieving high-quality service consumption, gaining increasing attention [2] - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with an expected breakthrough of 1 trillion yuan in 2025 [3] - The Northeast region is identified as a key player in the ice and snow economy, with plans to develop a full industry chain encompassing tourism, sports, culture, and equipment [3] Group 3: Long-term Goals for Northeast Provinces - Liaoning aims to establish high-quality ice and snow tourism destinations by 2030, with an industry output value of around 250 billion yuan [4] - Jilin targets 300 million ice and snow tourists and total spending of 540 billion yuan by 2030, along with over 5 billion yuan in ice equipment manufacturing output [4] - Heilongjiang's goal is to have its ice and snow industry output exceed 450 billion yuan by 2030, positioning it as a significant growth point for domestic demand [4] Group 4: Collaborative Efforts and Branding - The latest measures from Liaoning emphasize integrating regional resources to create premium cross-regional tourism routes, promoting the "Northeast Ice and Snow" brand [4]