虚假登记、老板失联、维权困难……“幽灵网店”如何破？

Core Viewpoint - The article discusses the issue of "ghost online stores," which are fraudulent e-commerce shops that evade consumer protection and regulatory oversight by providing false contact information, making it difficult for consumers and authorities to address complaints [3][4]. Group 1: Definition and Impact of Ghost Online Stores - "Ghost online stores" are defined as illegal businesses that operate online while intentionally providing false addresses and phone numbers, making it impossible for consumers to reach them for complaints [3]. - These stores not only deceive ordinary consumers but also pose challenges to well-known brands by misusing their trademarks and avoiding regulatory scrutiny [3][4]. - Over half of the online counterfeit cases investigated by market regulatory authorities involve "ghost online stores," highlighting the persistent nature of this issue [3]. Group 2: Regulatory Response - The State Administration for Market Regulation has drafted the "Regulations on E-commerce Platforms Assisting in the Investigation of Trademark Infringement Cases (Draft for Public Comment)" to address the challenges posed by "ghost online stores" [3][4]. - The new regulations aim to integrate e-commerce platforms into the trademark infringement governance system, emphasizing the responsibility of these platforms in protecting intellectual property rights [5][6]. Group 3: Key Measures in the New Regulations - The regulations outline specific measures for e-commerce platforms, including notifying them to take protective actions when evidence of trademark infringement is found [6]. - Platforms are required to prominently mark shops with false address information and inform them to provide accurate details to assist regulatory investigations, effectively warning consumers of potential risks [6]. - The regulations also address jurisdictional conflicts in cases involving multiple regions, enhancing the efficiency of law enforcement resources and case handling [6][7]. - Non-compliance by e-commerce platforms will result in legal action from market regulatory authorities [6]. Group 4: Overall Significance - The draft regulations represent a strategic move to tackle the clear enforcement challenges in the e-commerce sector, establishing a "prominent marking" system and creating responsive channels between departments and platforms to improve enforcement efficiency [7].