“娜娜好物联盟”等账号,被严厉处置!
Zhong Guo Ji Jin Bao·2025-11-15 00:15

Core Viewpoint - The article highlights the strict measures taken by internet regulatory authorities against accounts that use AI to impersonate public figures for misleading marketing purposes, which disrupts the online ecosystem and leads to negative impacts [1] Group 1: Regulatory Actions - Internet regulatory authorities have intensified efforts to address the misuse of AI technology for impersonating public figures in live streaming and short video marketing [1] - A number of accounts, including "百货超市小店," "娜娜好物联盟," and "环球护肤美妆甄选," have been severely penalized for violating regulations [1] - Over 8,700 pieces of related illegal information have been cleared, and more than 11,000 impersonating accounts have been dealt with [1] Group 2: Future Measures - Regulatory authorities will continue to enforce strict responsibilities on website platforms regarding the use of AI for impersonation in marketing [1] - There will be a sustained high-pressure approach to manage malicious marketing accounts, with a focus on identifying, dealing with, and exposing such accounts [1]